Stari Grad – how vaccination campaigns can reach groups at risk

As in many other countries, people in Serbia who want to be vaccinated have to book an appointment online and then get their jabs at a vaccination centre. But what about the elderly and people without internet access, or those unable to operate digital devices? And what do people do who can’t travel to the vaccination centres on their own? Stari Grad, in Serbia, shows how municipalities can reach this important target group in their vaccination campaigns.