Strategies and tools for successful municipal election campaigns

Planning a successful municipal election campaign involves several key elements that include understanding the political landscape, developing a campaign strategy, building a strong campaign team, creating a compelling message, fundraising, outreach and engagement, as well as utilizing media and technology. To delve into these topics, a workshop was held on the 29^th July 2024 as part of the working groups’ activities. The workshop introduced the necessary strategies, tools, and practical steps to build successful election campaigns that bring women into leadership positions in municipalities. By showcasing experience from Germany and Lebanon, the participants have also discussed the challenges and obstacles that female candidates may face and ways to overcome them.