Adopting innovative tourism strategies can help municipalities boost their economies and promote sustainable development. These strategies often focus on leveraging local culture, history, natural resources, and new technologies. Municipalities in the MENA region are capitalizing on their unique cultural, historical, and natural assets while incorporating modern technology and sustainability practices to attract a wide range of tourists. During an insight session held on the 9^th September 2024, representatives of municipalities from Jordan, Palestine, Tunisia and Lebanon have learned about and discussed effective tourism promotion strategies. This session focused on two key areas, namely innovative tourism promotion strategies, improving existing tourism activities and sustainable tourism practices to prevent destination decline. Participants have learned about digital marketing techniques, methods for identifying and showcasing their unique selling points, and strategies for creating compelling tourism narratives that resonate with potential visitors. The session delved into effective collaboration strategies with local businesses and tour operators to create a cohesive tourism ecosystem.

A good practice example was presented by the secretary general of the municipality of Sidi Jedidi in Tunisia by sharing insights into the local touristic attractions and the promotion strategies they have implemented that included community engagement. Through story-telling, Nablus municipality representatives have engaged the participants in a captivating virtual visit to their city in Palestine.  These presentations have sparked a lively discussion between the participants that included several elements of peer learning, particularly on the solutions developed as part of the working group which include:

1. Local handicraft protection and promotion policy – Al Aizariya Municipality, Palestine
2. Designing touristic trails and envisioning an eco-touristic village – Kufranja municipality, Jordan
3. Assisting and guiding Kfarmatta municipality (Lebanon) in establishing the rules of procedures for Al Hima zone and the establishment of a Local Development Office.
4. Tourism promotion Strategy in Nablus municipality, Palestine.

Recording of the insight session on Connective Cities platform (in Arabic).

Impressions